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Top 5 reasons your business should have a website

In today’s technologically savvy market place it’s more important than
ever to be online. Especially considering 4 in 5 (83%) kiwi prefer to
look at a business’s website before contacting them via a phone call
or personal visit.* And as two thirds of Kiwis (64%) think having a
website makes a business more trusted*, it’s all the more reason to
have one.

1. A website will promote your business 24/7::

Having a website means that potential customers can always find you-
every day, 24/7. Especially at times when people will be looking for
products and services, such as at the weekend and in evenings.

Your website can reach people both locally and worldwide, at no extra
cost to you. If your business sells products online internationally,
people in other parts of the world can find you, view your products
and place an order – all whilst you’re sleeping!

2. Your competitors already have a website::

Like it or not, many of your competitors will already be online and
attract the same people who could be your customers. In fact, half of
businesses in New Zealand with a website say it has made them more
competitive. Further, 68% report more customer inquiries and 35%
report a better conversion rate (TNS).

3. Your potential customers are already searching the web::

And they will be searching for the same products or services that you
provide. An increasing amount of people are using the internet to
research products before buying. They can do so in their own time, get
as much information as they need and compare different suppliers
before deciding on a final vendor. Customers are also in the right
frame of mind for buying as they will have made up their minds about
buying a product before researching. You want to make sure you are one
of those sites that they come across.

In many cases they will buy the products online as well. Selling your
products or services online gives you a major competitive advantage.
It’s also one of the most cost efficient ways of doing business.

Online shopping is on the rise and does not seem to be slowing down. 3
in 5 people make a purchase online every month according to a study by
Roy Morgan Research (Single Source, Feb’11-Jan’12). 62% of businesses
online are enjoying more customer engagement and 44% increasing their
bottom line directly as a result of online presence (TNS).

4. A website can cut costs::

If you have a website you will likely spend less on printing (letters
and catalogues) as much of your communication with customers will
happen digitally. An online catalogue is a great way for customers to
easily view your products at their convenience. You will also save on
postage as using emails is a considerably cheaper distribution method.

Your ad spend will decrease as your website will last longer and in
the long term produce better results than traditional advertising.
It’s a much bigger “ad” for your business for less money.

You can even save on wages as a website can be built to have automated
processes meaning you may not need that extra pair of hands.

5. Change the information on your website whenever::

When your pricing or contact details change, you want to be able to
change it instantly with little cost. If the majority of your product
or business information is featured in printed brochures it will
quickly become out of date if there are any changes to be made. Plus
you will have to spend money producing updated materials.

By having website you can easily grab these things. Order for your
websites and much more for Technoserves.

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