Hack Media

Do you know about these last minute BFCM social media hacks?

The biggest shopping weekend of the year is finally here, and we know you're juggling a hundred things.

But don’t overlook your secret weapon: social media.

Whether you’re running a small store or scaling fast, a few strategic moves can make a big difference.

Here are 3 ways to get those last-minute wins:

1. Run Flash Sales with a Countdown Timer

People love urgency. Create a post (or better yet, a story) about a Flash Sale that’s live for just a few hours. Use countdown stickers on Instagram or time-limited deals on Facebook.

Tip: Pair this with bold, eye-catching visuals to stand out in crowded feeds.

2. Go Big with Stories & Reels

Stories and Reels are perfect for showing off your deals and creating excitement. Share sneak peeks of discounts, behind-the-scenes clips of your team prepping orders, or quick demos of your products.

Engage your audience by adding polls or Q&A stickers to make it interactive.

3. Tap into FOMO with User-Generated Content

Ask your loyal customers to share pictures or videos of your products and repost them. This builds trust and shows new buyers what they’re missing out on.

Pro tip: Incentivize your audience to share by offering a small discount or entry into a giveaway.

Reply to comments, answer DMs, and show up in your community’s feeds. With the right social strategy, your BFCM weekend could be your biggest yet!

What’s your go-to move for BFCM on social? Let us know below 👇

Facebook vs. Google Ads:

Which one’s your best bet?

Facebook Ads: Make Them Want It

Facebook is where people scroll.

They’re not looking, but they’re ready to be hooked.

Your ad? Right there, capturing attention.

Perfect for:

→ Products that look great
→ Brands building buzz

Google Ads: Be There When They’re Looking

On Google, people are already searching.

They need something. You show up. They click.

Perfect for:

→ High-demand products
→ People actively looking for what you sell

So Why Not Use Both?

Facebook sparks interest.

Google captures intent.

When you combine them, you get new customers and quick conversions.

But if you’re starting small, choose the one that fits your goal right now.

Need advice? We help brands like yours scale faster.

Comment "scale" if you want Hack Media to help you find the perfect mix.

Want your eCommerce brand to be unforgettable?

In the crowded world of ecommerce, standing out takes more than a great product.

It’s about the strategy behind the scenes—from competitor research to community building.

Swipe through to discover the 6 essentials every successful ecommerce brand needs!

How Retargeting Converts “Not Yet” into “I’m In”

You know the feeling:

A potential customer checks out your site, clicks around, maybe even adds something to their cart... then leaves.

Frustrating, right?

That’s where retargeting steps in and turns “maybe later” into a sale.

Here’s how to convert those warm leads without being pushy.

1. Remind, Don’t Nag

Your potential customer wants to buy—they just need a nudge. Retargeting ads keep your product in front of them without feeling invasive. Think gentle reminders, not flashing neon signs.

2. Create Urgency without the Hype

Warm leads are already interested; they don’t need to be “sold.” They need a reason to act now. Time-limited discounts, low-stock alerts, or exclusive offers do the trick—subtle but effective.

3. Show Them What They Want

Personalization is key. Retargeting lets you display exactly what they’ve shown interest in. This feels natural, like a friend reminding them of something they’d love. Your ad should make them feel seen.

4. Be Everywhere They Are

From Facebook to Google to email, retargeting isn’t about bombarding. It's about strategically being where your customer is. Subtle reminders across platforms can make the difference.

Retargeting gives your warm leads that last little push.

If you’re ready to convert “thinking about it” into “I’m in”—Hack Media can show you how.

Book a call today!

So, Black Friday’s around the corner…

Ready to wing it?

Hell no.

Ready to test it?

Hell yeah.

Here are 5 things to test before the big day hits:

1. Promo Timing:

Morning, afternoon, late night – when do your customers really shop?

Run a few promos at different times to see when clicks spike. 📈

2. Discount Depth

10%, 20%, 30%... Does a bigger discount = bigger sales?

Test out different levels to find that sweet spot – without giving away the whole store.

3. Headline Hook

“Big Sale” isn’t enough.

Try headlines that shout urgency vs. ones that promise exclusivity. See what makes them stop and scroll. 👀

4. CTA Buttons

“Shop Now” vs. “Get Yours” vs. “Limited Stock” – what drives action?

Run a few variations and stick with the one that makes them *tap that button.* 💥

5. Free Shipping Threshold

Are they buying more when you offer free shipping at $50, $75, or $100?

Testing different thresholds can boost those cart values – and keep them clicking through to checkout.

BFCM isn’t just about the deals. It’s about knowing what works before it matters.

Need help setting up these tests? Hack Media’s got you covered.

Book a call today – let’s make this your best BFCM yet.

Where you show up matters.

Just as much as what you say.

Ad placement is your secret weapon to reach the right audience at the right time, on the right device.

And hey, Facebook offers a few key spots:

1. Feed:

People come here to catch up with friends… or memes.

A well-placed, eye-catching ad? It can really stand out.

2. Right Column Ads:

Pair these with News Feed ads.

Why?

These can get up to three times more engagement by reinforcing your brand presence.

3. Stories:

Want to capture your audience on the fly?

Stories might be your move.

Short, vertical, visually striking content that only lasts 24 hours.

Hint: tap into that FOMO

And one last tip…

If you’re still unsure, play around with Automatic Placements.

Or, when you’re ready for manual placements…

Jump on a call with Hack Media.

Let’s make your brand unmissable.