Primarc Studio

We are delighted to share the complete portfolio of our recently completed residential project, House 1288, located in Block A, Faisal Margalla City, Rawalpindi.

The Vision: Our goal was to design a home that feels expansive and connected, despite the constraints of a standard plot size. We moved away from traditional compartmentalized layouts to create a space defined by light, vertical volume, and honest materials.

Exterior & Facade: The elevation creates a bold street presence by contrasting warm exposed brick cladding with cool grey textured finishes. The geometric massing and the cantilevered porch create depth, making the house stand out in the neighborhood.

Interior Highlights:
The Core: At the heart of the home is a double-height lounge featuring a custom industrial chandelier by Just Another Guild. This space is bridged by a suspended walkway with a perforated metal mesh floor, ensuring light travels freely between levels.

Kitchens: The ground floor features a front-facing open kitchen that connects directly to the outdoors. We also designed a fully functional service kitchen in the basement.

Basement Living: We challenged the concept of dark basements. The lower ground bedroom is flooded with natural light through large vertical windows, making it a primary living zone.

Details: From the solid wood entrance door with vertical grooves to the concrete-finish washrooms with floating vanities, every detail was crafted for modern durability.

Project Details:
Clients: Mr. Amer Yaqoob and Mr. Ghulam Shabbir
Location: House 1288, Street no. 29, Block A, Faisal Margalla City, Rawalpindi
Design: Architecture & Interior Design by our Studio

In the dense urban fabric of 5 Marla housing, the biggest luxury isn’t marble or expensive fixtures, it is space, light, and nature. With House 949 in Faisal Margalla City, we wanted to prove that a compact footprint doesn't have to mean living in a concrete box.

The defining move for this project was turning the layout inward. Instead of maximizing every inch of slab, we carved out a central "green lung"a vertical courtyard anchored by a living tree right in the heart of the home. This completely changes the daily experience; you aren’t just walking down a hallway; you are circulating around nature, with the staircase wrapping around this void to keep the visual connection alive across all floors.

From the street, the house tells a different story. The front elevation is designed as a protective shell, prioritizing privacy. We used a solid upper mass punctuated by vertical fins to screen the interior while establishing a sharp, modern identity. The "Render vs. Reality" progress shots show just how critical construction precision is to this look the grey structure standing on-site matches the geometric rigor of our initial 3D visualization line for line.

Living with Light Ultimately, this design is about atmosphere. A massive skylight positioned above the atrium floods the raw grey structure with diffused natural light, ensuring the home feels expansive and breathable despite its size.
We are now moving from the structural phase into finishing, where we will layer earth tones and textures to soften these modern lines.

The design of Stria House in Faisal Hills, Rawalpindi is centered on a careful study of massing, using interlocking and cantilevered cuboid volumes to introduce depth and movement, creating a distinct, multi-layered façade. Contemporary geometry is grounded with warm, earth-toned finishes, while vertical fluting adds texture, light play, and controlled privacy.

At the ground level, a deliberately overhanging volume forms a shaded carport and defines the primary entry, bringing balance to the overall composition. Soft planting along the edges complements the texture and massing, softening the overall form.

These views of Stria House highlight the core design language: interlocking cuboid volumes arranged at varied depths give the façade a sculpted, dynamic quality. The warm finishes and vertically fluted panels introduce rhythm and shadow, while cantilevered blocks over the carport create a protected entry sequence. The result is a façade that shifts character throughout the day while remaining harmonious in expression.

CLIENT: Mr. Zaheer Abbass Bouk
LOCATION: House 349, Street 09, Block B, Faisal Hills, Rawalpindi
PROJECT TYPE: Residential

For more information about the project, visit our website.

The front elevation of House 273 in Gulberg Residencia, Islamabad is beginning to reveal its core character, a composition built around balanced proportions and a striking play of mass and void inspired by Moroccan architecture. Large arched and circular openings anchor the façade, softening the strong lines and creating a welcoming, expressive identity for the home. The renders guide the design intent, while on-site progress shows that vision gradually taking form. From close façade angles to the porch ceiling, entrance corridor, and skylight leading toward the terrace, each space is unfolding with clarity and purpose. Every step forward brings this residence closer to its final architectural expression modern, refined, and thoughtfully composed.

Step inside House 273, where the double-height lounge immediately opens the home with calm, balanced proportions. Soft natural light filters through crafted openings and textured elements, creating a warm, ever-changing atmosphere throughout the day. As you move upward, the spaces remain minimal, refined, and purposefully designed, from the clean, welcoming kitchenette to the light-filled first-floor bedrooms. The site progress captures the home evolving from structure to space, slowly revealing its true character. Every corner of House 273 reflects a quiet harmony between light, material, and modern living. The tall windows fill the lounge and central spaces with soft daylight, setting a warm and open atmosphere, while the kitchen and bedrooms continue to take shape as the residence nears completion.

CLIENT: Mr. Mughees Khan and Mr. Ehsaam
LOCATION: House 273, Block-J, Gulberg Residencia, Islamabad
PROJECT TYPE: Residential