BERT BRAND

👉Simple - Your logo needs to be easily identifiable at a glance. Allow for changes of size and color. Good logos deliver something unexpected and are unique without being complicated.
Vans, this logo is universally recognized worldwide. The Vans logo was designed by a 13-year-old boy named Mark Van Doren, he was the son of one of the founders.. The idea came about when he made a stencil to paint on skateboards. Typography was the design he only uses. His father, seeing what he had done, realized the graphic he had created, and placed it on the heel of a shoe.
👉Memorable - An effective logo should be memorable. Keep it simple and appropriate to the nature of the business. The Volkswagon logo has a global presence. Children from a very young age play games in memorizing what cars they recognize via their identity.
Timeless - An effective logo should be timeless and should avoid trends. It should last the test of time. How will your logo look in 70 years time?
👉The Adidas logo is timeless. The identity is over 70 years old and has worldwide iconic status.
👉Versatile - A good logo can be used in a variety of sizes and colors. Your logo should have the versatility to appear on collateral for a pen to a plane. This dramatic physical scale in usage demonstrates how an identity needs to work across a wide scope of collateral.
👉Appropriate - A professional logo should be fit for purpose. The logo should be appropriate for the intended audience. For example the Billabong brand for surfing activities, presents the wave which is the most important part of their sport, the same wouldn’t apply to a law firm.

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👉The first place for the most expensive logo design goes to Symantec, being the $1,280,000,000 they pay for their new logo and branding design, the highest price for a logo in history, but this price has a trick, this price also includes the purchase made by Symantec acquiring VeriSign company.

This acquisition by Symantec gains access to the company’s ideas and resources at the same time that the VeriSign logo, which was the famous checkmark. This checkmark represents a tick for the authentication of security certificates (SSL) for websites, which provides website security for online shops or e-commerce websites.

👉The second place for the most expensive logo design of all the time is for British Petroleum company redesign in 2000, and the price the British company paid for their new logo and marketing campaign is $210,000,000.

The idea about this logo design is to use color psychology and shapes to represent that the company is green and takes care of the environment as possible by using green and yellow as the main colors, and the logo shape resembles of a growing flower.

👉Accenture was forced in 2001 to change their name from Andersen Consulting because they left Andersen Worldwide due to disputes with Arthur Andersen. The new company name Accenture comes from the phrase “Accent on the future”.

The new logos consist of the Brand’s name “Accenture” written in lowercase with an accent mark above it facing the right direction, the idea of that new logo design is to focus that the company is constantly striving for the future, growth and looking for development.

SEE REFERENCE https://tinyurl.com/yje7f9hs

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Want to build your fingerboard or skateboard company? or do you just want to have your own customized graphic deck? Bert brand creative graphics is the one that can help you achieve your dream. The sample product is attached below. Don't hesitate to contact us!

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Facebook: https://www.facebook.com/bertbrandgraphics/
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Come talk to us. Message us for queries and suggestions.

https://bertbrandgraphics.mystrikingly.com/