Savvy JP

Why are hashtags so important?

1. Competition
As with any business, it’s important to figure out who your competition is, what they offer, and how they advertise, so you know what makes your business the better choice. You can use Instagram hashtags to research competitor accounts, their top posts, and their most-used hashtags.

2. (and 3.) Branding and Visibility
Branding and visibility are essentially the most effective uses of hashtags on Instagram. If you’re a new business, you can utilize hashtags to expand your audience and increase brand awareness. When users search your brand, they’ll see the relevant hashtags you’re using; or when they search specific hashtags, they’ll see your branded posts in the results. This usually results in gaining new followers and potential customers

4. Promotion
According to Tweetangels, “when it comes to promotion, think of hashtags as the ‘word-of-mouth’ method.” In other words, when you post about a promotion, then your followers will use that same hashtag, then their followers will use it, and so on. Hashtags create great visibility for a campaign, and help you reach your target audience by using relevant hashtags that you know your audience is already following.

'Make sure of the more important things'
An important reminder now that we are at times that hard to deal with. Specially this time of pandemic, your life and your family is more important than anything else. Always keep on the watch!