SearchWorks.PH

In case you wanted to catch Glen's talk at WOSCON but missed it, here's a recording of the same deck:

E-E-A-T This: Why Traditional SEO Doesn’t Work in 2024 - SearchWorks.PH Yesterday wrapped up the World of Search Conference (WOSCON) 2024, and for those of you who aren’t familiar, this event is organized by our good friend Kherk Roldan, a SEO from Surigao, and his team. For the second year straight, I had the privilege of being one of the speakers, and I tackled a to...

Rainy day readings for those feeling stuck in their SEO campaigns.

Google Hates Your Unoriginal Content. Here’s What You Can Do - SearchWorks.PH Helpful content is the name of the game if you want to rank on Google these days. Unfortunately for many SEOs and their clients, what passes as “helpful” is a nebulous concept at best. Having informative content that has the intent to help does not necessarily mean that the content is helpful in...

New on the blog.

Improving Trust Signals for Better SEO - SearchWorks.PH You can have helpful content written by legitimate authors, but if your website looks shady AF, it probably won’t do as well as it should on Google’s SERPs. As stated on the Big G’s Quality Rater Guidelines, trustworthiness of information is a core characteristic that a high-ranking webpage mu...