AHA Behavioral Design
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18/05/2026
Great policies and available services only create real impact when they are actually used by the people who need them most. 💡And even the best social protection and development policies fall short if hidden behavioral barriers prevent people from using them.👍🏽
At the 1st Regular Meeting for CY 2026 of the Social Development Sectoral Working Group of the Bangsamoro International Development Assistance Committee (BIDAC), AHA! Behavioral Design demonstrated how Applied Behavioral Science bridges the gap between public supply and real community impact. By reducing cognitive friction, activating local trust, and empowering frontline workers, we can turn available services into used services, ensuring government investments lead to sustained development for the Bangsamoro people.
AHA! BD was represented by Mr. John Dominic Rodriguez, Key Project Coordination Manager for BARMM & Public Health Program Manager, and Ms. Angela Marie Garcia, Director for Innovations and Technical Focal for BARMM last May 7, 2026 in Cotabato City, convened by the Bangsamoro Planning and Development Authority (BPDA) acting as technical secretariat and presided by Atty. Anna Liza Mones on behalf of Minister Atty. Raissa Jajurie of Ministry of Social Services and Development as Chair, with UNFPA Philippines Assistant Country Representative Roi Avena serving as co-chair. The SDSWG of the BIDAC is composed of BMOAs and Development Partners including Ministry of Health - BARMM, UNICEF Philippines, World Health Organization Philippines, among others.
05/05/2026
In her recent feature on DZXL News’ Kwentong Bayani, Shairra Bello, our Chief Science Officer, highlights a simple but powerful truth: behavior doesn’t change through information alone. It follows what is easiest, most intuitive, and most aligned with how people actually decide in real life.
But the challenge is not just understanding behavior. It is scaling what works for millions of Filipinos.
This is where Behavioral Science meets agentic AI.
At AHA! Behavioral Design®, we’ve translated our methodology into an agentic AI system that goes beyond static insights or demographics. It continuously learns how people decide, recommends context-specific actions, and adapts over time. In doing so, it helps ensure that the right behaviors are not only understood, but consistently followed through.
Because real impact happens when systems do not just inform people what is right, but actively make it easier to act on it.
🎧 Watch the full interview
FB: https://www.facebook.com/watch/live/?ref=watch_permalink&v=1645531683465087
YouTube: https://www.youtube.com/watch?v=7oMjUfxzY2k
With what’s happening around the world, driving up the costs of fuel, food, and other daily expenses, many Filipino families feel the strain.
So how does scarcity shape behavior and what can systems do about it?
In this episode of Ask a Behavioral Scientist, we unpack how people adapt under pressure — and why it’s not just about resilience, but about making it easier for people to adjust.
Across countries, effective responses often combine:
✅ Clear, timely guidance
✅ Targeted protection for vulnerable households
✅ Practical ways to reduce everyday costs
And importantly, both matter:
👉 Short-term support to ease immediate pressure
👉 Long-term reforms to reduce future shocks
Because coping shouldn’t fall on families alone. Systems should help make it possible.
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