Clutch MediaTech

BAGONG PILIPINAS, BAGONG MUKHA: ANG PANG-17 PANGULO NG PILIPINAS

The Marcos family is back in power after more than 3 decades. Yesterday, July 1st 2022, Ferdinand “Bongbong” Marcos was finally sworn in as the country’s 17th president.

The inauguration, albeit its simplicity, set both traditional and social media abuzz. Towards the end of the day, the event has generated millions of engagements on social media.

Clutch MediaTech tore through these conversations, scanning over 1.1 Million social media engagements within hours to find out if the new president received a warm welcome, or a cold shoulder from the Filipino people.

***

Following his landslide victory from the May 2022 polls, it was already expected that President Marcos’ inauguration would be enveloped in positive reactions and sentiments. His supporters were looking forward to his inauguration, expressing their anticipation in social media days prior.

True enough, as Clutch MediaTech’s quick sentiment scanning capability revealed, President Marcos’ inauguration received an overwhelming percentage of positive engagements.

Roughly 98% of the online conversations about the ceremony expressed favorable sentiments such as high praises for the inauguration, excitement for Bongbong’s administration, and commendations for President Marcos’ speech.

On the other hand, 2% of the overall sentiments were prickly towards the new president.

Comments and sentiments from this side of the fence were mostly of unacceptance. It looks like many are still refusing to honor Marcos as the country’s new head of state–denouncing his victory by calling him a cheat, and forecasting that the next 6 years will be grim just like his father’s presidency.

***

Bongbong Marcos’ institution as the Philippines’ 17th president was indeed met with a warm welcome and enthusiasm online, as the 98% positive sentiment suggests. However, the new president should also look intently into the firm 2% who are openly resisting his presidency. Because they will certainly watch his reign like hawks.

NETIZENS, NAGKAKAASARAN NA DAHIL SA ‘MAID IN MALACAÑANG’?

Controversial filmmaker Darryl Yap’s ‘Maid in Malacañang’ finally unveiled its official poster. Back in May, Yap dubbed the film as a “pang-asar” to the bashers of his heated short films released during the elections. Most of them, passionate Leni Robredo supporters.

Clutch Mediatech, through its quick sentiment scanning capability, pried into the online sentiments about the official film poster to see if it will live up to Yap’s vision of being a “pang-asar” film. And sure enough, it has been met with vexed reactions from Marcos supporters and non-supporters alike.

Across over 192,000 engagements from major news outlets, the most resounding sentiment come from strong Marcos supporters poking fun at the Robredo supporters’ displeasure towards the film. Comprising 36% of the overall conversation.

While other contentious reactions include criticisms for the film, and ludicrous mocking of Senator Imee Marcos’ jaw structure–the sentiments at 17% and 11% respectively.

Kicking off squabbles among netizens, ‘Maid in Malacañang’ is clearly on its way to irk more people towards its release. Making it a 'pang-asar' film indeed.

But as Clutch Mediatech’s scan also shows, the indignations go both ways–with Marcos (and perhaps, Darryl Yap) critics, also having a handful of vehement things to say. Looks like we have yet to find out who will be the 'asar-talo'.

Maid in Malacañang’s trailer will be released on July 7, 2022.