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Are you selling to Baby Boomers?! 👵👴🧐

Baby boomers or the Silver economy are
terms used for people born between 1946 to1964. Currently, they are around 57-75 years of age.

Silver Economy is a marketing term about the ageing economy. This is about responding to the needs of the ageing population.

The combination of factors like big-spending habits and being the most populous generation makes the Baby boomers the wealthiest age group in the world.

The Tourism Industry had experienced
an influx of the baby boomers who
want to relax and spend their hard earned money during pre-pandemic days.

So if you want to tap this market, know the do's and don'ts.

Remember, Every great marketing effort begins when firms identify their target audiences.

Do you think you need the baby boomers for your business?

Comment below to share your view.⬇⬇⬇