Jake Ruiz Graphic Design

Just in time for the Negros Trade Fair happening at Glorietta, Makati from September 25-29, here’s a project close to my heart: a logo I designed for NVC Foundation - Negrense Volunteers for Change, a non-profit organization based in Bacolod City, Philippines.

Their core mission is to fight hunger and poverty by providing proper nutrition and access to quality education for children of the poor. To visualize this, I created a logo composed of malunggay leaves in the form of a flying butterfly in shades of green. The leaves represent nourishment while also paying tribute to the organization’s core nutrition product - Minggo (monggo + malunggay). The butterfly represents the call-to-action of NVC volunteers to go out and “fly” to help those in need. It soars high and free, representing NVC’s goal to feed as many children and families as they could.

I also developed a brand manual for easy application and usage on marketing collateral and materials.

Do visit their booth starting tomorrow!

MYNP is the first book of the MYNP Makeyournanayproud aimed at promoting its advocacy for mothers released back in 2014. With renowned personality Boy Abunda at the helm, the book is a collection of testimonials from different well-known personalities (celebrities, athletes, politicians, etc.) about their love for their mothers. I designed the book with a unique layout for each person, with around 80 testimonials for the whole book.

I designed MYNP with the testimonials in mind, coming up with ways on creatively juxtaposing the messages with photographs of each personality and their moms. I wanted to honor the relationships between mother and child, and therefore found ways to work around the challenge of personal photos submitted, some of which were in low resolution. To do this, stylized photo treatments and typographic elements came into play.

The book was a certified hit, and was on the National Book store best-seller before it eventually sold-out.

Multi-paged publication design, layout and overall art direction for different communication purposes.

Illustrations, diagrams and infographics are custom-made to suit each project—all rendered from paper to the screen, by yours truly.

The grid is one of the most important aspects to make aesthetically-pleasing and orderly layouts. It creates order among elements in the design, and promotes an overall consistency for a document.

If used properly, it could do wonders to the overall design. Sometimes, it's the little things that make the overall picture a better one.

http://blog.jakeruiz.com/post/127612750845