Beth P. Terrado/BnB Solutions

𝑊𝑎𝑛𝑡 𝑡𝑖𝑝𝑠 𝑜𝑛 𝑐𝑟𝑒𝑎𝑡𝑖𝑛𝑔 𝑎𝑛 𝐴𝑑 𝑡ℎ𝑎𝑡 𝑔𝑒𝑡𝑠 𝑚𝑜𝑟𝑒 𝑒𝑛𝑔𝑎𝑔𝑒𝑚𝑒𝑛𝑡 𝑎𝑛𝑑 𝑐𝑙𝑖𝑐𝑘𝑠?
Here are some tips from Facebook itself.
🎯Use vertical videos.
Nowadays, most people are on their mobile phones more than on desktops or laptops. You can use that as an advantage.
🎯Use less text on images.
This gives simplicity & elegance to your images or videos.
🎯 Shorten text. Be concise in your message. Make sure that you use words that help convey your message.
🎯Add multiple images.
You can use the carousel format that Facebook provides when making an ad.
🎯Add some movement.
People are drawn more to some moving parts or animated portions in your image or video.
🎯Use a Call-to-Action.
This button in Facebook Ads Manager encourages your customer to act or engage with your ad.
Hope this acts as your checklist in creating your Ad.


ref:https://www.facebook.com/business/help/370852930116232?id=271710926837064