Nobi.Pro

61% of marketers say AI is the most important element of a data strategy.

This tactic will be the best way for businesses to build a long-term vision and optimize customer marketing on a successful volume basis.

📌 Follow Instagram to learn more helpful tips: https://www.instagram.com/nobi.pro/
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𝐍𝐨𝐛𝐢 𝐏𝐫𝐨 - 𝐀𝐥𝐥 𝐢𝐧 𝐎𝐧𝐞 - 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝
🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://nobi.pro/
✉️ 𝗘𝗺𝗮𝗶𝗹: [email protected]
☎️ 𝗛𝗼𝘁𝗹𝗶𝗻𝗲: +63 997 337 7963
👑 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/nobi.pro/
📣 𝐍𝐨𝐛𝐢’𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: http://ldp.to/Nobi-Community
🏢 𝗢𝗳𝗳𝗶𝗰𝗲 𝗶𝗻 𝗩𝗶𝗲𝘁𝗻𝗮𝗺: 33 Nguyen Trai Street, Khuong Trung Ward, Thanh Xuan District, Hanoi City, Vietnam
🏬 𝗢𝗳𝗳𝗶𝗰𝗲 𝗶𝗻 𝗣𝗵𝗶𝗹𝗶𝗽𝗶𝗻𝗲𝘀: Goodwill homes II, Kingspoint subdivision, Bagbag Brgy, Quezon City, MetroManila – 1116

[YOUTUBE SEO] HOW TO OPTIMIZE VIDEOS FOR YOUTUBE SEARCH

𝟏. 𝐑𝐞𝐧𝐚𝐦𝐞 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨 𝐟𝐢𝐥𝐞 𝐮𝐬𝐢𝐧𝐠 𝐚 𝐭𝐚𝐫𝐠𝐞𝐭 𝐤𝐞𝐲𝐰𝐨𝐫𝐝.

Just like you would when optimizing the written content, you'll use an SEO tool first to identify keywords you'd like your video to focus on (you can browse popular YouTube SEO tools below these tips, or click that link earlier in this sentence).

With a keyword identified, the first place you should put it in your video file — before you even upload it to YouTube. Why? YouTube can't actually "watch" your video to see how relevant it is to your target keyword, and as you'll learn in the tips below, there are only so many places you can safely insert this keyword on your video's viewing page once it's published. But, YouTube can read your video's file name and all the code that comes with it when uploaded.

𝟐. 𝐈𝐧𝐬𝐞𝐫𝐭 𝐲𝐨𝐮𝐫 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐧𝐚𝐭𝐮𝐫𝐚𝐥𝐥𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐯𝐢𝐝𝐞𝐨 𝐭𝐢𝐭𝐥𝐞.

When we search for videos, one of the first things that our eyes are drawn to is the title. That's often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.

Although your keyword plays a big part in your video title, it also helps if the title closely matches what the viewer is searching for. Research conducted by Backlinko found that videos with an exact keyword match in the title have only a slight advantage over those that don't.

𝟑. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧.

First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters. And while it's okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read an essay.

If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text — that amounts to about 100 characters. After that point, viewers have to click "show more" to see the full description. That's why we suggest front-loading the description with the most important information, like CTAs or crucial links.

As for optimizing the video itself, it doesn't hurt to add a transcript of the video, especially for those who have to watch it without volume. That said, Backlinko's research also found no correlation between descriptions that were optimized for a certain keyword and the rankings for that term.

𝟒. 𝐓𝐚𝐠 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨 𝐰𝐢𝐭𝐡 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐭𝐡𝐚𝐭 𝐫𝐞𝐥𝐚𝐭𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐭𝐨𝐩𝐢𝐜.

YouTube suggests using tags to let viewers know what your video is about. But you're not just informing your viewers — you're also informing YouTube itself. Dean explains that the platform uses tags "to understand the content and context of your video."

That way, YouTube figures out how to associate your video with similar videos, which can broaden your content's reach. But choose your tags wisely. Don't use an irrelevant tag because you think it'll get you more views — in fact, Google might penalize you for that. And similar to your description, lead with the most important keywords, including a good mix of those that are common and more long-tail (as in, those that answer a question like "how to do I?").

𝟓. 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨.

Once you upload a video, you can categorize it under "Advanced settings." Choosing a category is another way to group your video with similar content on YouTube so it winds up in different playlists and gains exposure to more viewers who identify with your audience.

It might not be as simple as it looks. In fact, it's important to go through a comprehensive process to determine which category each video belongs in. Answer questions like:

🔹 Who are the top creators within the category? What are they known for and what do they do well?
🔹 Are there any patterns between the audiences of similar channels within a given category?
🔹 Do the videos within a similar category share qualities like production value, length, or format?

𝟔. 𝐔𝐩𝐥𝐨𝐚𝐝 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦 𝐭𝐡𝐮𝐦𝐛𝐧𝐚𝐢𝐥 𝐢𝐦𝐚𝐠𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨'𝐬 𝐫𝐞𝐬𝐮𝐥𝐭 𝐥𝐢𝐧𝐤.

Your video thumbnail is the main image viewers see when scrolling through a list of video results. Along with the video's title, that thumbnail sends a signal to the viewer about the video's content, so it can impact the number of clicks and views your video receives.

While you can always pick one of the thumbnail options auto-generated by YouTube, we highly recommend uploading a custom thumbnail. YouTube recommends the use of images that are 1280x720 pixels — representing a 16:9 ratio — that is saved as 2MB or smaller .jpg, .gif, .bmp, or .png files. If you follow those parameters, it can help to ensure that your thumbnail appears with equally high quality across multiple viewing platforms.

It's important to note that your YouTube account has to be verified in order to upload a custom thumbnail image.

📌 Follow Instagram to learn more helpful tips: https://www.instagram.com/nobi.pro/
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𝐍𝐨𝐛𝐢 𝐏𝐫𝐨 - 𝐀𝐥𝐥 𝐢𝐧 𝐎𝐧𝐞 - 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝
🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://nobi.pro/
✉️ 𝗘𝗺𝗮𝗶𝗹: [email protected]
☎️ 𝗛𝗼𝘁𝗹𝗶𝗻𝗲: +63 997 337 7963
👑 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/nobi.pro/
📣 𝐍𝐨𝐛𝐢’𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: http://ldp.to/Nobi-Community
🏢 𝗢𝗳𝗳𝗶𝗰𝗲 𝗶𝗻 𝗩𝗶𝗲𝘁𝗻𝗮𝗺: 33 Nguyen Trai Street, Khuong Trung Ward, Thanh Xuan District, Hanoi City, Vietnam
🏬 𝗢𝗳𝗳𝗶𝗰𝗲 𝗶𝗻 𝗣𝗵𝗶𝗹𝗶𝗽𝗶𝗻𝗲𝘀: Goodwill homes II, Kingspoint subdivision, Bagbag Brgy, Quezon City, MetroManila – 1116

6 WAYS TO GENERATE MORE REVENUE USING VIDEOS IN 2022

𝟏. 𝐓𝐞𝐥𝐥 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐨𝐫𝐲 𝐮𝐬𝐢𝐧𝐠 𝐯𝐢𝐝𝐞𝐨
Telling the story of your brand and your products effectively lets your audience know who you are and what you’re about.

Think about some of the biggest brands you know – most people know Facebook started in a college dorm or Bill Gates started in his parent’s garage. It’s not just billion-dollar companies that can use this tactic to generate more customers and income.

You’ll increase brand awareness when you tell your brand and product story, developing a deeper connection with your audience. As with any strong branding and marketing exercise, your business should see an increase in leads, customers, and income when you start to put out videos about your story.

𝟐. 𝐑𝐞𝐭𝐚𝐢𝐧 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐯𝐢𝐝𝐞𝐨
Video is a super popular content type, so if you want to put your customer at the heart of your marketing strategy, it makes sense to give them what they want. How-to videos are the third most popular video type – and probably the easiest for your small business to create.

Using this video format, you can educate your customers about your product so they can both understand why to use it in the first place, and then give them a reason to keep buying from you.

𝟑. 𝐒𝐞𝐥𝐥 𝐨𝐧𝐥𝐢𝐧𝐞 𝐜𝐨𝐮𝐫𝐬𝐞𝐬
There are plenty of people who want to learn from experts; as a successful business founder, coach, consultant, or solopreneur, you have in-demand skills.

Getting a slice of that market doesn’t require a whole new business – you can create an online course to teach people your business or professional expertise with a one-off investment of time and money and a little bit of marketing along the way.

Once your video course is created, you can upload it to a video hosting platform and sell your course for a one-time fee.

𝟒. 𝐇𝐨𝐬𝐭 𝐰𝐞𝐛𝐢𝐧𝐚𝐫𝐬
When you want to build your brand on the fact that you’re an industry leader or you have a product with lots of use cases. Hosting webinars can be a great way to boost your revenue.

You can use webinars to grow your business in two ways:

🔹 Free webinars that engage with your audience, teach them about what you know and get feedback on your product or services.
🔸 Paid-for webinars where you sell tickets to attend and offer learning or training that can add serious value to your audience.
Whichever you choose, you’ll need to choose the right platform to host live-stream content and that gives you the option to sell access if you want.

Your webinars can help generate leads by showing people that you really know your industry and that they should trust you and your product.

𝟓. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐯𝐢𝐝𝐞𝐨 𝐦𝐞𝐦𝐛𝐞𝐫𝐬𝐡𝐢𝐩 𝐬𝐢𝐭𝐞
Maybe creating an online course isn’t for you but you’re still an avid blogger or feel like you have content to share. Lots of businesses have gone online since the pandemic and video can be a great medium for:

🔸 Personal trainers
🔸 Yoga teachers
🔸 Tutors
🔸 Coaches
🔸 Musicians

Or anyone else with a service that translates well into visual form. To build a new revenue stream, you can either create a new video membership site from scratch or use your existing website and integrate your video hosting solution. On your video site, you can charge a subscription to access your videos, offering your business a recurring income.

𝟔. 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐧𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐮𝐬𝐢𝐧𝐠 𝐯𝐢𝐝𝐞𝐨
Your customers love to see your product in use, whether you sell something tangible like food or a service like a career coaching. Promote your business by showing people exactly what they’ll get. You need to appeal to their emotions with video content to convert them from watchers into buyers.

Show your audience the pain points you solve or the lifestyle they’re buying into when they do business with you. Videos make this type of connection really easy because you can show what you mean rather than tell.

📌 Follow Instagram to learn more helpful tips: https://www.instagram.com/nobi.pro/
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𝐍𝐨𝐛𝐢 𝐏𝐫𝐨 - 𝐀𝐥𝐥 𝐢𝐧 𝐎𝐧𝐞 - 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝
🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://nobi.pro/
✉️ 𝗘𝗺𝗮𝗶𝗹: [email protected]
☎️ 𝗛𝗼𝘁𝗹𝗶𝗻𝗲: +63 997 337 7963
👑 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/nobi.pro/
📣 𝐍𝐨𝐛𝐢’𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: http://ldp.to/Nobi-Community
🏢 𝗢𝗳𝗳𝗶𝗰𝗲 𝗶𝗻 𝗩𝗶𝗲𝘁𝗻𝗮𝗺: 33 Nguyen Trai Street, Khuong Trung Ward, Thanh Xuan District, Hanoi City, Vietnam
🏬 𝗢𝗳𝗳𝗶𝗰𝗲 𝗶𝗻 𝗣𝗵𝗶𝗹𝗶𝗽𝗶𝗻𝗲𝘀: Goodwill homes II, Kingspoint subdivision, Bagbag Brgy, Quezon City, MetroManila – 1116

80% of respondents said that video improves sales

Promotional videos are a natural way to convert viewers into potential customers. We are living in the era of high-speed Internet, instead of spending time going to the store to directly choose items, consumers find ways to research products on websites, social networks... Statistics Facts in the fashion industry or retailers have shown that videos have the ability to stimulate customers to make purchasing decisions. This also means that video positively affects your sales.

📌 Follow Instagram to learn more helpful tips: https://www.instagram.com/nobi.pro/
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𝐍𝐨𝐛𝐢 𝐏𝐫𝐨 - 𝐀𝐥𝐥 𝐢𝐧 𝐎𝐧𝐞 - 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝
🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://nobi.pro/
✉️ 𝗘𝗺𝗮𝗶𝗹: [email protected]
☎️ 𝗛𝗼𝘁𝗹𝗶𝗻𝗲: +63 997 337 7963
👑 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/nobi.pro/
📣 𝐍𝐨𝐛𝐢’𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: http://ldp.to/Nobi-Community
🏢 𝗢𝗳𝗳𝗶𝗰𝗲 𝗶𝗻 𝗩𝗶𝗲𝘁𝗻𝗮𝗺: 33 Nguyen Trai Street, Khuong Trung Ward, Thanh Xuan District, Hanoi City, Vietnam
🏬 𝗢𝗳𝗳𝗶𝗰𝗲 𝗶𝗻 𝗣𝗵𝗶𝗹𝗶𝗽𝗶𝗻𝗲𝘀: Goodwill homes II, Kingspoint subdivision, Bagbag Brgy, Quezon City, MetroManila – 1116