Reichl Designs

Snackademics Study Snack Bar: Your Study Buddy in a Wrapper 📚🤩
Packaging designed with
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Brief by

Zūcha is where strategy meets flavor — a playful alcoholic kombucha made for chill nights. Each flavor comes alive as a chess piece fused with fruit, creating a bold and colorful world. It’s a drink that feels smart, fun, and full of personality.

The visuals bring out energy with hand-drawn fruit-chess characters and vibrant textures. Every bottle is a collectible, turning flavors into pieces of a bigger game. With Zūcha, you don’t just sip — you Play it Chill.


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This is my entry for the — where sweet meets bold, and design gets delicious.

Gula is a boutique doughnut brand crafting premium, small-batch treats with big flavors and bold aesthetics. It's made for a new generation of food lovers who crave originality, color, and something Tastefully Bold.

For this identity, I played with expressive color, nostalgic inspiration, and a visual story that feels good enough to eat. Gula isn’t just a donut brand — it’s edible branding.

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