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"To secure our first group of brand ambassadors, we must be seen as a clear partner to the business. Employer branding is simply a mirror of your organization; it cannot reflect what is not within." - Shine Burgos Rodriguez, Talent Acquisition, Business Unit Lead - Southeast Asia, Mondelēz International International

Authentic storytelling turns culture into a competitive advantage when employees become active brand advocates.

Which idea from Shine’s talk will you start applying first? Comment below 👇

“73% of Filipino job seekers say online employee reviews directly influence their decision to apply, while 50% instantly lose trust when a company’s external promises don’t match the actual employee experience. Candidates don’t just read your job ads anymore, they verify them.” – Shannon Peter Pang, Sales Team Lead, Indeed + Glassdoor

The most effective employer brands are continuously measured, refined, and aligned through real engagement data.

What’s one idea from Shannon’s insights sparked ideas for you?