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Estima

Estima

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In 2023, a sommelier proved something most entrepreneurs don’t want to admit. A 3 euro supermarket wine won a gold medal. Not because it tasted better. Because it was framed better. New label. Better story. Confident presentation. Same product. Different perception. That’s not just wine competition psychology. That’s business. People don’t just buy what’s true. They buy what feels true. Your packaging. Your positioning. Your narrative. That’s your label. If you look like three euros, you’ll be priced like three euros. So here’s the real question: Are you underpriced… Or just under-presented? 29/03/2026

https://www.instagram.com/p/DWFgfAIlKLy/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==

In 2023, a sommelier proved something most entrepreneurs don’t want to admit. A 3 euro supermarket wine won a gold medal. Not because it tasted better. Because it was framed better. New label. Better story. Confident presentation. Same product. Different perception. That’s not just wine competition psychology. That’s business. People don’t just buy what’s true. They buy what feels true. Your packaging. Your positioning. Your narrative. That’s your label. If you look like three euros, you’ll be priced like three euros. So here’s the real question: Are you underpriced… Or just under-presented?

26/03/2026

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First Global Building, Gamboa, Legazpi Village
Makati
1229