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The power of Social Media is a great help for startup businesses and fashion risk-takers. Gelareh Mizrahi clearly informed herself of this fact and used it to make her designs seen in vaious fashion weeks. Her strategy was to reach out with different bloggers with an established following to receive more attention for her brand.

Read more about this here: http://fashionista.com/2015/03/gelareh-mizrahi-handbags

How Handbag Designer Gelareh Mizrahi Used Social Media to Increase Sales by 80 Percent The young brand is a success story for using non-traditional marketing strategies — namely Instagram and strategic placement on street style stars.