Wences Fulay

Being a part of the digital marketing industry allows you to understand the unexpected advertisements that appear on sites we frequent or use daily. Social media marketing or advertising, in particular, is a medium and tactic that has only grown in importance.

Have you ever been scrolling through Facebook when an ad for a product you saw on Lazada appears? It doesn't always have to be from Lazada; it could be from other online shopping apps you wanted to try out, and even Facebook's ads will tempt you.

While most people avoid stalker-like advertising, other online viewers will fall for the bait and buy. What began as casual browsing on Facebook or another similar app becomes a sale for a company.

That is the power of social media marketing and advertising, everybody.

This form of marketing may or may not pique the interest of the average consumer. However, as marketers and company owners, we are well aware that this approach has developed into an online marketing MVP.