IAkr Analy

AI will shape social

Artificial intelligence, or AI, is everywhere right now. People are using AI tools like ChatGPT for everything from writing social posts to generating social media images and videos.

So it’s no surprise that AI in social media is a huge trend to watch this year. Experts predict AI will not only impact the way social media platforms develop and deploy new features, but it will also impact creators, businesses, and users.
AI has already been big on social, with 75% of Gen Zers following virtual influencers (yes, it’s a thing!), and even more businesses already using AI to help with everything from content creation to scheduling and strategy optimization.
What this means for your business: AI opens up a world of potential opportunities to automate, improve, and help with your social media marketing strategy in 2024.

Video content will remain

Now more than ever, video content is an integral part of any effective campaign with 96% of marketers stating that they see video as an important part of their strategy.

With video-focused platforms, such as TikTok, leading the crusade against monotonous marketing, businesses are presented with a prime opportunity to showcase their creative flare and engage customers in a way that text simply cannot achieve. This is the reason why businesses are now using online video editor tools because they find it effective and easy to use and provide great quality videos as it has a lot of features that you can leverage. You can even create funny memes for your videos using a meme generator, which will be great if you want your video to be relatable, entertaining, and shareable on every social media platform.

Whether it’s behind-the-scenes content, packaging videos, brand Q&As, or participation in viral trends, customers relish the opportunity to visualize a company and discover another layer to the brand that may not be otherwise accessible.