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Social media networks are open to all, giving businesses a chance to follow their consumers' activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers.

Your customers are on social media.

One of the best reasons for your small business to be marketing through social media is that your customers are spending time on social media channels. According to Statista, 70% of the U.S. population has at least one social media profile. And by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.

Affiliate Marketing

Display advertising — a form of paid advertising — is one of the most popular types of online marketing. A visual-based means of promoting your brand, display ads refers to ads on websites, apps, and social media platforms.

Display ads can take various forms, including:

Banners
Images
Buttons
Videos
Rich media
And more

5 types of display ads
When it comes to display ads marketing, you can access several types of display ads, including:

Static
Animated
Interactive
Video
Expanding

Major display ad networks that are available to advertisers.

1. Google Display Network
The Google Display Network is probably the most well-known and popular choice. Since Google makes about 97 percent of its revenue from serving ads, you can be sure they’ve refined the display advertising process to a science that’ll earn returns for you.
2. Facebook Audience Network
The Facebook Audience Network is Google’s biggest competition as far as display ads are concerned. Facebook offers just as many options for its advertisers, and they even have a suite of tools that you can use to design the perfect display ads.
3. Twitter Audience Platform
The Twitter Audience Platform is another possibility. Just like the previous two options, Twitter’s ad platform is designed to take your ads and promote them throughout the Internet, including mobile apps.

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