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"See what people have said about our product," is one way of using social proof
to influence customers.

🤔When we are uncertain about what to do, we assume that the people around us (experts, celebrities, friends, etc.) have more knowledge about what’s going on and what should be done.

1 People look for real testimonies before deciding to purchase a certain product or service.

2 People gather buying recommendations from mixed sources.

💎Wisdom of your family and friends
Close family and friends are the biggest drivers during the awareness and decision phases. We are influenced by what they share on social media, and we are more likely to buy what we see.

💎Expert
An industry expert recommends a product or service. Like a Twitter shout-out by an expert or having an expert on your Twitter chat.

💎Celebrity
A celebrity or influencer endorses your product or service through an Instagram post.

💎User
Current users recommend your product or service on social media or review sites based on their experiences with your brand.

💎Wisdom of the crowd
Having thousands of customers endorsing your brand or millions of followers on your social media profiles.

💎Certification
This type of social proof occurs when you are given the stamp of approval by an authoritative figure in your industry. Like the blue checkmark on Twitter or Facebook.

❓Do you use social proof in your marketing?

❓What other mental triggers do you use in your marketing copy?

Read more about social proof marketing here: https://buffer.com/library/social-proof/

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Using this mental trigger will increase the conversion rate as people believe they only have that opportunity to get what they want.⏳

💎We tend to associate limited availability with exclusivity. If things are difficult to get, we know it's because they're better than the things we already have.

That's why consumers use an item's availability to decide on the quality of the product.

With the right product or service and customer, scarcity can work really well.

But it should not be your only method of persuasion.

❗You also need to take care of clarity, distraction, and anxiety.

Your product or service value should be clearly laid out in your "unique selling proposition" or USP.

❓Do you build scarcity into your marketing?

❓What other mental triggers do you use in your marketing copy?

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With all the distractions we have now, we need to be intentional with how we spend our time.

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Branding is about so much more than a logo. Branding is about digging deep and looking at what your values are and really connecting emotionally with the audience that you want to attract and sell to.💎

Don't have any yet or not sure where to start? Send us a message.
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