Serious Studio

It all started with the question, “How can we give our famous scratch made pretzels a twist?”

Imaginative and indulgent ideas are core to ’ new pretzel concept, so our team got down to work in shaping an identity that is flavor-forward, energetic, and experimental. The bright mix of colors, dough-like illustrations, and bold type treatments help in building the mouth-watering world of pretzels reimagined; a life that’s truly Twisted.

Project Team
Deane Cruz
Reena Mesias
Angie Chua
Mayee Gonzales

With the best in taste, ingredients, and technique, Michette provides Boston with the best way to experience French-style baked goods. To deliver on this message, our team crafted a warm and friendly visual identity built on the balance of romantic and sophisticated French aesthetic with playful and approachable elements.

Project Team
Deane Cruz
Angie Chua
Chantelle Muñoz
Mayee Gonzales

Photography
Kevin Hart

The universe has spoken. We’re on the lookout for a talented Designer who can move and reshape brands to meet better, bolder standards.

If you’re it, head on to bit.ly/serious-careers for more 💥

As big fans of food (and of each other), it’s all about good times and great conversations that go beyond the office. Til the next one!🥂