Casper the Rascal

If you have the right niche, it's definitely a gold mine.

Blogging as business: A myth or undiscovered gold mine? Blogging is a blend of fun, business and hard work. How a single concept crosses so many lines, a couple of them across opposite ends could be so confusing. But you don’t need to be. Here’s the reality: It’s a tough job! Blogging has become tougher and more demanding today than ever. The strategy ne...

To those who hasn't yet.

Is it time to embrace responsive branding? Consistency, we’re taught, is the hallmark of quality. Whether it’s in copywriting or color, layout or lettering, consistency feels deliberate and reinforce