Plus63 Digital

This email was fun to create!

It's from an exercise we did in the Klaviyo mastermind class I attended

We are fast approaching Black Friday, the biggest shopping day of the year!

And to guarantee your success, make sure you have the finest Black Friday emails

With this, Plus63 is here to present you with a Black Friday sample email for Toyota Gazoo Racing!

And if you want an excellent email like this❓

Just click this link https://plus63.agency/strat-call and let’s see what we can do for you. 🙌🏻

BFCM represents the year's largest online sales

yet each company addresses the event differently

It's not just a once-in-a-lifetime chance to make a lot of money

but also to raise brand exposure in new areas and among consumers

Here are some marketing techniques and ideas for Thanksgiving and BFCM 2020 to help you increase your sales.

Customer retention is the key to success...

It's easier said than done.

As a marketer, it is true that getting customers to remain loyal is challenging

especially now that customers have endless choices on the internet.

In a recent InMoment customer service research, 23% 𝘰𝘧 𝘣𝘶𝘺𝘦𝘳𝘴 𝘤𝘭𝘢𝘪𝘮 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘢𝘵 𝘢𝘭𝘭 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘥 𝘵𝘰 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘣𝘳𝘢𝘯𝘥𝘴 𝘰𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴.

We all struggle on keeping them, but why?

Because… 𝐈𝐭 𝐢𝐬 𝐧𝐨𝐭 𝐚 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐲. 💔

If something isn’t a priority, then we should expect that it’ll come in the way we want it.

Many businesses prioritize more on acquiring new customers rather than keeping their old ones.

And because of that, 𝘸𝘦 𝘵𝘦𝘯𝘥 𝘯𝘰𝘵 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘤𝘢𝘳𝘦 𝘰𝘧 𝘰𝘶𝘳 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴. 😢

It’s like that kind friend who only remembers us when they ask for that small-not-big-deal favors

Then we’ll be gone after that teeny tiny favor. 👀

And that friend of yours is how your brand may appear 😱

if you only interact with existing clients while trying to promote or extend memberships.

And if you didn’t notice this mistake for a very long time

Then your old customers are probably completely disengaged with your brand now.

But it is not yet too late for you to fix things up. 🙌🏻

There’s always a way for you to change your game

And one way to do that is through 𝑬𝒎𝒂𝒊𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈!✨

With the use of emails, we could promote our brand and products

While keeping in touch with our existing customers ❤

It is also a good way to develop relationships with potential buyers!

And if you aren’t aware of it, there were over 4 billion global email users in the year 2020

And email was regarded as the most preferred communication channel with small businesses by 62% of consumers.

Let’s add to that email marketing is very affordable but won’t let you down in terms of driving sales 🤑

Appearing in somebody's mailbox will keep your business fresh in the thoughts of your customers.

A customized marketing email has a greater impact than a social media post since you never know who saw your message.

𝘛𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘢 𝘭𝘰𝘵 𝘮𝘰𝘳𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘌𝘮𝘢𝘪𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘰𝘶𝘭𝘥 𝘢𝘪𝘥 𝘺𝘰𝘶 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘙𝘦𝘵𝘦𝘯𝘵𝘪𝘰𝘯

And it might sound so overwhelming especially if you didn’t pay much more attention to these things within your business.

But that’s totally fine! 🤗

That’s how business works right? To work, learn, and apply. ✨

And if ever you still having a hard time with these things and might need some professional help

We will be happy to assist you with this for your brand.

Just click this link https://plus63.agency/strat-call and let’s see what we can do for you. 🙌🏻

I’m always curious about this so let me ask you one thing…

Do you experience buying at a store even though it is not that cheaper and/ or located a little farther than other stores? 🤔

If yes, aren’t you wondering why are we like that?

There are some reasons why we do prefer a brand/ store over any other.

In my personal experience, I use to buy in this specific grocery store even if there were a lot of other groceries near my house because of these simple reasons:

The owner is nice, she calls me by my name, and I’m really comfortable with her. ❤

I believe that we all have that brand/ store that we were loyal to.

And these businesses remained in business because of the loyalty of customers like us.

From a perspective of an entrepreneur/ marketer, it wouldn’t be great to have customers who remain loyal to our brand regardless of how far we are from them or how small our business is.

Just like what I’ve said in the last post,

Customer acquisition will always be vital, but we should also consider looking at why customer retention should be a priority. 💯

Now, let me tell you at least 3 reasons why we should give more love and attention to our friend Retention Marketing:

✅ It gives your business high success rates.

Customer Acquisition gives us the possibility of converting a new customer is 5-20%

while Customer Retention offers you the chance of converting an old one is 60-70%.

Imagine the difference in the conversion rate between these two?! 😱

In addition to that, according to HubSpot, your existing customers are five times more likely to buy from you again — and seven times more likely to try your latest product.

With that being said, you’ll have a higher success rate in terms of marketing your products since they are familiar with your brand and products 💹

making it far easier to connect and resell!

✅ It is wayyy much affordable!

Do you know that getting new customers is five times more expensive than maintaining old ones?

Compare to presenting your whole brand completely to someone who isn’t familiar with your business for them to make a purchase,

Keeping your old customers pleased, and making them repeat purchases decreases your marketing expenditures naturally, often significantly! 💸

Furthermore, customer retention campaigns can improve total sales and profitability

by providing additional opportunities to sell without raising expenditures. 🏆

✅ Gain outstanding ROI!

Your ROI will profit from the combination of cheap cost and high success. 💯

Even if retention is only a small component of your entire e-commerce marketing plan, your company will benefit significantly.

Based on the Harvard Business Review, concentrating on retention and enhancing it by 5% may increase earnings by 75% or more.

For some businesses, that percentage may reach 95%, resulting in an enormous return on investment for your retention-focused activities and programs. 🤑

With this, we could say that healthy customer retention rates make your business more competitive and resistant to market fluctuations. ✨

While you constantly strive to get new clients to your client list,

taking the time to satisfy your current customer base provides benefits in more ways than one.

You may gain the enhanced ROI and revenues that only loyal customers can bring for a comparatively little cost.

So why not give it a try? 😉

And in case you feel lost and need some guidance, don’t hesitate to call us for a strategy call at https://plus63.agency/strat-call ✨