Amouage

Elsewhere reached its next horizon in Saudi Arabia at the Amouage Boutique in Jeddah’s Red Sea Mall.

The House hosted an evening centred around Elsewhere, Amouage’s latest Essence de Parfum. A night dedicated to a scent inspired by voyage and the pull of home.

In Jeddah, the world of Elsewhere found a particularly fitting setting, as the boutique, the House’s first standalone space in Saudi Arabia, draws from the spirit of the Red Sea and the city’s heritage.

That same sense of time and transformation carries into Elsewhere. As part of the Essences collection, Elsewhere carries the depth of Amouage’s double-infusion process. Its perfume concentrate is infused for six months with Sandalwood chips, while the bio ethanol is aged for six months in bespoke oakwood barrels. These two infusions lend the scent a unique patina, adding a layer of sophistication to its woody, spicy, and ambery character.

Discover Elsewhere on Amouage.com and Amouage Boutiques worldwide.

Photography by

On the ancient terraces of Jabal Akhdar, the Omani Rock Rose blooms each spring.

Cultivated for centuries by farming families whose knowledge of the land has been passed down from generation to generation, the roses are harvested by hand at sunrise, when their aromatic profile is at its richest.

Through Amouage’s partnership with IFF and LMR Naturals by IFF, this ancestral tradition enters a new chapter in High Perfumery, with new distillation facilities planned on the mountain peaks in time for the Spring 2027 rose harvest.

A way of High Perfumery that is felt only in the intimacy of the skin, speaking softly, lingering quietly, and revealing itself to the wearer alone.

Photography by
Creative direction by .caminoo
Set design by