Camilla Rutherford Photography

Ahakoa he iti,
he pounamu”
“Although it is small, it is greenstone”
- Maori Proverb

WORKSHOP is an ongoing personal photography project of mine. This space belongs to Dave Goodin, on Rakiura Stewart Island. Dave is a pounamu carver, who shares his talent by teaching others how to carve.

There is something about people’s creative spaces that fascinates me, the little insights into its owners personality. What happens in there? What is created? Only the space knows and it is a direct reflection of the character that occupies it...

In time for Mother’s Day, Id love top share a cute as pie campaign I shot for Southern Cross earlier this year. I acknowledge that mothers day can be a hard day also, so my heartfelt wishes to all xx

Creating magic worlds has been a favourite thing of mine to do so naturally I was thrilled to collaborate with the clever creative directors at Auckland’s TBWA agency to shoot this magical campaign for Southern Cross Health Insurance.

With a talented creative team we were able to create magical scenarios brought to life by our wee stars. It’s such a treat to work with children, I absolutely love it. They’re always their authentic selves and when you make them feel comfortable, the magic just happens! It was a fun challenge to shoot these three stories for both stills and motion. 
I get such a buzz to see my work out in the wild on billboards across the country. Huge thanks to all involved bringing this campaign to life! 

Producer: Michele Richards-Berry IDC
Agency: TBWA  New Zealand .nz
Agency Producer: Mark Paisey
Creative directors: Mark Cameron, Felicity Buckham and Jack Tibbs
Art Department: Vivienne Teo, Wardrobe & talent stylist: Tracy Feickert
Lighting assistant: Gavin McGregor,
Digital technician: Bridie McInnes
Retouch: Cameron Jones