Scope Communications

For the first time in years, trust in news is moving in the right direction. That shift is reshaping not just human behaviour, but the way AI understands and distributes information.
 
In our latest blog, Scope senior communications consultant Rebecca Williamson explores our consumption of news media and its relationship with AI.
 
People are cautious of AI‑generated content, deepfakes, and algorithmic noise, and are instead looking to credible media outlets for information.  
 
But there’s a twist - the more people who rely on AI for answers, the more important credible media becomes as an input.
 
Knowledge is power. Dive deeper into the changes we’re noticing in our evolving media environment: 
https://scopenz.com/trust-in-nz-news-media-is-rising-and-its-powering-ai/