Downing - Creative Marketing

When a brand refresh client has an iconic existing mascot that they don't want to part with — you lean into it.

Doubling down on the froggy brand elements that make Smart Business Centre unique, (they're no ordinary accountants), resulted in a bold, powerful brand that is a massive leap ahead of competitors. This client jumped on their new brand and ran with it, implementing all recommended channels for launch.

Bold, tactile, and designed to stand out.

We rebranded Haptix™, formerly Total Tactilez, with a name, look, and language that puts safety front of mind for architects.

From the name development to the striking new visual identity and clean, specifier-friendly website, every detail was designed to feel architectural, considered, and clear.
Architectural safety-scaping, for detail-led design.

🔗 Check out our case study:
downing.nz/project/haptix