Kin

Every so often you get to create a campaign that feels slightly selfish… because it’s just so much fun.

Casting local “oldies” for this Bellatino’s campaign was one of the creative highlights of 2025.

Bellatino’s is a celebration of supporting local and artisanal producers from around New Zealand. A true food lover’s market. Our vision for this campaign artwork was to state the obvious, but do it with bold, personality-led creative.

You could shop at the boring beige supermarkets with their points systems and ultra-processed “food”…
Or you could rediscover the joy of eating well - secret cake stashes, beautiful ingredients, and shelves filled with carefully crafted artisan products.

Bellatino’s is about making food lovable again.

In a world increasingly filled with AI, we intentionally named the locals featured in each artwork. Real people. Real personalities. Real food lovers.

Client: Bellatino's Food Lovers Market
Art Direction & Casting: Alice McKinley
Campaign Creative: Kin
Photography + Studio Art Direction: Lee Warren

MEET THE TEAM ✌️

Introducing Emily Pullar!

After interning with Kin for the past six months, we’re thrilled to announce that Emily will officially be joining the team as a Marketing Assistant in 2026!

Emily has already proven herself to be an incredibly valued member of the Kin crew thriving in our fast-paced environment, juggling multiple accounts, always bringing a can-do attitude and a smile to every task. Exceptionally organised, a natural planner, and a sharp content creator, she’s shown us time and again that she’s made for this industry.

We can’t wait to see what Emily achieves as she steps into her new role and continues to grow her career with us here at Kin.

Welcome (officially!) to the team, Emily 🤍✨

Growing the Unlikely Companions Community 🍸💙

From a small, design-led gin brand to a thriving online community, UC has been growing smart and creative, even on a small budget.

Here’s how we did it:
Competitions & Rewards Every new sign-up got a chance to win a UC Bar Experience at Te Awanga Wine Festival and a free spot at our launch part Collaborations – Partnering with Mini Cooper and other local businesses, we offered a $10K Mini Break giveaway, collecting emails and boosting social following through Facebook and Instagram. Lifestyle Partnerships – Working with beauty and fashion brands like Nic & Cole helped us grow our Instagram organically while connecting to like-minded audiences.Targeted Ads – Small, strategic campaigns for awareness and engagement.

The result? 3,000+ Instagram followers and 5,000+ EDM database members, all built through meaningful connections and creative activations in the space of a few months.

At UC, it’s not just about the gin it’s about the moments, experiences, and community that grow alongside it.

Merry Christmas from us all here at Kin!🎄
Thank you to all of our incredible clients who we have had the honour of working alongside this year. Thank you for trusting us with your brands. We're so grateful to you all and I can honestly say that we love working with each and every one of you. Wishing you all a festive season. Kin will be closed from today until we return on the 5th Jan for a much needed break from the screens.☃️🎉 Looking forward to being refreshed and ready to go, early next year!
ft our 2025 Kin Gin - epic with Grapefruit Soda 👌🏼👌🏼