Fable and Foster

It hit me when I smashed a very precious jar of Raglan Food Co coconut yogurt on the floor...
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Those marketing *gurus* have got it wrong!⁣
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Because they told us: ⁣
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“You need to connect with your audience! Show your true selves!” ⁣
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So, we got vulnerable. We cried on camera and even tackled serious topics like the MeToo Movement. Then came a global pandemic, climate change and the rising price of Tasty cheese. ⁣
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And suddenly, we got so damn serious 😬 ⁣
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But guess what? 2024 studies show people want more joy⁣
Fortunately for you, joy is also scientifically proven to make someone buy...
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While I spent years studying psychology to learn this, I owe it to you to share how joy can trigger someone's brain to buy (for free). ⁣
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So go on, swipe left, your bottom line deserves a little boost. ⁣
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Lara x⁣

P.S do you know someone who's creating joy-filled content, tag them below.
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