Unbound

Google Tag Gateway vs. Server-Side GTM: Why Google’s Shiny New Toy Is Only Half the Answer https://www.unbound.nz/analytics/google-tag-gateway-vs-server-side-gtm-why-googles-shiny-new-toy-is-only-half-the-answer/ marketing

Google Tag Gateway vs. Server-Side GTM: Why Google’s Shiny New Toy Is Only Half the Answer Let’s be completely frank: traditional web tracking is bleeding out. Between aggressive ad blockers, privacy updates, and Apple’s ongoing crusade against cookies, the data hitting your marketing dashboard is likely missing a chunk of reality. We attended a Google event last month (April 2026), a...

The death of phrase match: Why we’ve pivoted to precision? https://www.unbound.nz/google-ads/the-death-of-phrase-match-why-weve-pivoted-to-precision/ marketing

The death of phrase match: Why we’ve pivoted to precision? Have you looked at your Search Terms report lately? I mean really looked at it? If you haven’t, you probably should. Because there is nothing quite like the feeling of bidding on “commercial office cleaning” and realizing you just paid $15 for someone searching “how to get red wine out of a ...

🎉 Happy Birthday to the one and only Ben — one of our talented technical specialists here at Unbound!

Ben has a real gift for conjuring up conversions that help our clients grow, but it's his calm, down-to-earth nature and can-do attitude that make him such a valued part of our team.

We're lucky to work alongside you, Ben. Wishing you the best birthday and an even better year ahead! 🎂

Shoutout to Ben, who is celebrating one year at Unbound this month!

Ben is one of our talented Technical Marketing Strategists, known for crafting campaigns that convert and drive business growth. But beyond his expertise, it’s Ben’s calm, down-to-earth approach and can-do attitude that make him such a valued member of the team.

Thanks for an incredible year, Ben!