KT Design

YOUR BUSINESS HAS GROWN UP – HAS YOUR BRAND?

You know that feeling when your business has grown and evolved, but your brand still feels like the “old you”?

That’s exactly where Hamilton photographer Samantha Cornish found herself. After five years in business, her style had evolved and she wanted a brand design that tied in and gave her a cohesive look. Samantha’s photography is soulful and earthy, with a classic yet modern edge – capturing connection and self-acceptance in a way that feels beautifully authentic.

When she came to us, I was so excited (I’ve always wanted to design a photographer’s brand). And after a deep dive into her business, we set out to create something warm and refined to give her a polished and professional presence that she can implement across all brand touch points.

🌿 An identity blending earthy warmth with modern elegance
🌿 A custom leaf icon tied to her values and initials (SCP)
🌿 A colour palette, grounded in colour psychology, with a calm elegance whilst also reflecting trust and authenticity

The result? A brand so aligned it didn’t need a single change. 🤌

Now Samantha has a brand identity that not only matches the artistry of her photography, but also gives her the confidence to stand out in a crowded market.

If you’re looking at your own business and thinking, “yep, my brand needs to grow up too,” let’s chat about creating a brand that feels as evolved as you are:
https://brandrefinery.nz

MEET STACEY: Our creative dynamo! Stacey is our go-to creative for turning ideas into eye-catching realities. With over 12 years of graphic design experience – and at least seven years with KT Design – she’s a master at crafting innovative concepts and managing large projects with impressive speed and precision.

When she’s not busy elevating brands, as a mum of two, she enjoys strolling with (or frantically herding) her children riverside each morning, coffee in hand. Her favourite hobbies include dodging kindy/school bugs and learning completely unnecessary information from podcasts.

Some of her favorite types of projects include executing effective customer-focused omnichannel design, and creating unique and engaging brand identities. And we are stoked to have her as part of the KT Design team!!

WHY COLOUR PSYCHOLOGY MATTERS

Did you know the colours in your branding can influence how people feel about your business? For example, green is often associated with balance and growth, while blue can inspire trust and calmness. At KT Design, we integrate colour psychology into our brand design process to ensure your brand not only looks great but also emotionally resonates with your audience.

Want to know more about the colours that could elevate your brand? Let’s talk about how we can refine your visual identity to attract your ideal clients. Get in touch via https://www.ktdesign.co.nz for a free consult.

Share your favourite colour below and let us know why you love it!