Enlighten Designs

Is your organisation ready to tackle the challenges the new financial year is bringing your way?

Enlighten's Illuminate Workshop* is the perfect way to set your projects up for success, thanks to our human-centred approach. We can help you clearly define your problems and opportunities so you can make well-informed decisions for your business. Let's talk: https://bit.ly/3YWu40S

*𝘚𝘱𝘦𝘤𝘪𝘢𝘭 𝘱𝘳𝘪𝘤𝘪𝘯𝘨 𝘴𝘵𝘢𝘳𝘵𝘴 𝘧𝘳𝘰𝘮 𝘕𝘡𝘋 𝟫,𝟫𝟢𝟢 𝘷𝘢𝘭𝘪𝘥 𝘵𝘪𝘭𝘭 𝟥𝟣.𝟢𝟥.𝟤𝟢𝟤𝟥

Have you shifted to Google Analytics 4 (GA4) yet? It seems Google intends to configure a GA4 property for customers themselves starting in March if they haven't already done so.

While we agree that businesses need to shift to the new platform as soon as possible and start capturing their data in GA4, what Google is proposing means the new property will be based on the same settings you were using in your Universal Analytics. The question is: Do you want the same configurations, or is it time to review how YOU use the data?

This is an excellent opportunity for you to show your analytics strategy some love and setup GA4 to meet your business and marketing needs. With our partners (HGB), let's sort through this migration and supercharge your digital marketing: https://bit.ly/40WYFxQ