GFactor

Headsets out the back of Taihape, New Zealand in March

Epic part of the world

Oklahoma Future Farmers. Quad Bikes and Side by Sides.

It's been a wild ride.

2.5 years ago, we changed our whole approach to virtual reality for vehicles.

Up until 2023, we'd essentially been a driving simulator manufacturer doing leading edge work with schools and learner drivers. Building all our own hardware and software for a local market. Before that, it was complicated off-road systems, robotics, and motorsport.

Then, we realised we could put our ultra-realistic simulation technology into a standalone Meta Quest 3 headset and start building programmes for industries around the world. Especially health and safety systems for companies who need systems that drivers will actually appreciate and enjoy.

Today, Adam Robertson (our lead product manager) is on the way to the US for the second time to work with the powersports and agriculture industry.

Our approach has evolved, but the core purpose hasn't really shifted since all this started 10 years ago with sheep and cattle farming, rally cars, and coaching teenage drivers in a paddock.

Ironically we've gone full circle back into motorsport and farming, along with trucking, learner drivers, tourists, and mining.

Rally hasn't been part of the programme for a few years now, but it's certainly still in our DNA.