DM Designs

Hey there! 👋
Are you ready to explore a new logo story?

STATION - 88 is a well-established automotive service station based in Sri Lanka.

The owner wanted their brand to represent trusted and quality feeling to the local audience. And we have done a meeting with the owner to understand his vision more clearly for the brand. And the owner requested us for using three or more colours in a logo. So we decided to use a silver gradient with Black, Blue, and Red colours. Using three or more colors in a logo is always a challenging thing. So we think we’ve done our best.

After that session I have done brand research and basic logo sketching parts. After couple of days I have given him three initial logo concepts and he picked one of the concepts. If you look carefully you can eye catch Letter ‘S’ with number of ‘88’ in the logomark. That means company initials. and rectangle means strength, trust and quality feel.

After some refine and adjustments I have done the final logo for a brand that the owner feels prefers.

What do you think about this project? Add your comments. ✐💜

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