Ruskin

The amount of planning and logistics that went into this commercial was simply - quite insane.
Shooting across 25 live sections of motorway with cars that could be called out at any moment was intenso.
This spot has had over 4 million views and that suggests it captured something real and repeatable for the audience. It means we did our job right.

Here’s 1st Assistant Director Ian, lead talent Michael and Nathan, breaking down a camera move.