JRS

Did a little bit of rebranding, with a lot of help from some very very good friends! This new logo is very much a labor of love, and holds very special meaning to me.

(Apologies in advance for the long post that will follow!)

The symbol of the paper crane signifies the Japanese legend that promises anyone who makes a thousand origami cranes will have a wish granted by the gods. It has been something that has stuck with me for most of my life after reading about it in the book 'Sadako and the Thousand Paper Cranes'. As a child I was diagnosed with acute lymphoblastic leukaemia, and so this story resonated so deeply with me.

These past few months while brainstorming ideas for a new logo, I'd always come back to the paper crane. With the help of my friends, I was able to produce something beautiful that I'm extremely proud of, and something that I feel isn't just a logo, but something that represents my life and my journey.

A massive thank you to all of my friends that helped me with this logo - thank you for being very patient as I rambled about typography, kerning, and line weights. I definitely could not have done it without you all.

I'd also like to thank all of you reading this, for continuing to support me on my journey. I understand that it has been a very long time since I've posted anything on here, but I have some very exciting things planned for the very near future, and I hope all of you will continue to be here and celebrate these little milestones with me.

Lots of love,

Juan Rheza Setiadi

// THE HAYDON //
Indonesian silk batik ankle-length dress, with French seams, splits up to the knees, in-seam-pockets, and a detachable sash at the waist.

Work In Progress shot of an upcoming piece 😉