Design Alchemy Collective
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12/06/2026
It takes a full month of printing to create one length of our fabric.
Between 8 and 12 layers of block printing. Each one washed by hand and dried in the Indian sun before the next begins. Paisleys over geometrics over florals - colours that were never designed to be seen together.
The fabric that results is what we call the underprint. The cloth laid beneath the real work, absorbing everything.
That's why no two DAC pieces are ever the same. That's why when a piece is gone, that exact story ends.
https://designalchemycollective.com/blogs/the-underprint-story/the-product-backstory
We want to introduce you to Khushiram.
He runs the block printing studio in Jaipur where every Design Alchemy Collective piece begins. He operates a water recycling plant - rare in an industry that has depleted local water supplies for decades. He pays fair wages. He knows every member of his team.
We didn't learn this from paperwork. We learned it by being there. We know it because we've sat at his table, eaten with him, and watched him work.
That's the person behind every pattern you bring home.
https://designalchemycollective.com/blogs/artisan-stories-1/the-man-who-carries-five-generations-in-his-hands
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