Procreate

We would like to welcome Dan Little to the Procreate team.

Dan has worked for 3 years in a design consultancy based in Ireland after graduating from TUDublin with a degree in Product Design. Dan thrives on innovation projects allowing clients to grow through considered and collaborative design solutions. When he isn't designing you will find him on the water or on his bike.

Earlier this week, the University of Auckland’s Newmarket Innovation Precinct (NIP) hosted a fantastic student engagement session in collaboration with the Centre for Innovation and Entrepreneurship (CIE) and the Centre for Advanced Materials Manufacturing and Design (CAMMD).

A big thank you to Arash Honaryar and Amirali Amirian from CAMMD for sharing insights into their PhD research journeys and how their skills translated into real-world impact through internships with NIP companies.

Graham and Upesh also delivered an engaging presentation on Procreate’s product design process, walking through some of our past work and wrapping up with a thoughtful Q&A session.

One insight from Graham hit home during the Q&A: Great teams can make average products succeed, but even great products can fail without the right team.

A powerful reminder that innovation is ultimately about people.

It was a privilege to contribute and give back, even in a small way, to the future of our industry here in New Zealand.

At Procreate, our in-house dimensional, submersion, and atmospheric testing gives clients fast and accurate performance feedback without the delays of external labs. These insights prove designs or highlight opportunities for improvement before designs are released into the real world.

Cool to see the NZ designed and made products helping out with Auckland's current biosecurity fight against the Deadly yellow-legged hornet. Procreate worked with Hawkeye Home and Garden Products and Renovo previously to design the Wasp Lure Trap to be highly attractive to wasps and easy for users to maintain.