Apparel Magazine

Wynn Crawshaw, whose Wynn Hamlyn label has been celebrated as one of New Zealand's most successful contemporary fashion brands, will also be looking for originality.

While commercial viability remains important, Crawshaw believes emerging designers should never dilute what makes them unique.

Read more: https://apparelmagazine.co.nz/blog/inside-the-search-for-new-zealand-fashions-next-success-story/

New Zealand Fashion Week has announced additions to the 2026 schedule, with onsite shows from Beach Brains and By Kai, with NOM*D and PLUME, Zambesi, The Keep and Claudia Li all confirming offsite presentations.

Read more: https://apparelmagazine.co.nz/blog/dedicated-menswear-show-new-additions-at-nzfw26/

For Ahwa, a standout applicant is someone who knows exactly who they are designing for and where their brand sits within the market. He believes emerging designers must be able to confidently communicate both their creative vision and their business ambitions.

Read more: https://apparelmagazine.co.nz/blog/inside-the-search-for-new-zealand-fashions-next-success-story/

“Our research showed that New Zealanders want haircare that feels tailored to their individual hair type and delivers visible results, but they also want to be able to quickly and confidently navigate the shelf,” said Lucinda Sabo, GM Marketing & Digital at essano.

Read more: https://apparelmagazine.co.nz/blog/essano-evolves-through-consumer-led-redesign/