SCG

Sometimes, a tiny tweak makes a huge difference.

NZ Marketing’s logo looked great in print, but wasn’t built for socials. And let’s be honest… everyone needs a favicon these days 😎

So we made a simple change:�“New Zealand” became “NZ”.
The result? A more versatile, flexible brand, plus a new NZM mark that works beautifully across social, digital and beyond.
Small change. Big upgrade 🙌

That’s how we help brands Brand Better.

🚁 From sky high to standout. Meet the rewrapped R44!
When Helicopter Me approached us to give their Robinson R44 helicopter a bold new look, we jumped at the chance. Our creative team explored design directions, collaborated closely with HeliMe to refine the concept, and our expert wrap team spent the day applying the final look.
Yes, we can wrap your Trains, Planes, and Automobiles.

How do you express the human touch in an age of AI? With something uniquely personal: fingerprints.

We designed the latest NZ Marketing Magazine cover using the individual thumbprints of our creative team. A celebration of originality, connection, and craftsmanship.
Why fingerprints? Because our lead story is all about the power of human ideas in a digital world. And when it comes to connecting with audiences, nothing beats the real thing.

🎥 Watch how we brought it to life. From concept to print, entirely in-house. It's a true SCG collaboration.