Zavy

Often, likes and comments aren't enough. Measuring sentiment is the key to understanding your audience's true reactions to your social media content. 📊

To discover the power of the Zavy sentiment score and how it can help you track positive and negative reactions to your posts, check out our link in the comments🌟

The cost of living is soaring, so it’s no surprise to see emotions of fear and anger rise, around conversations of “inflation” and “cost of living” on social media. We had a look in Radar, our social listening tool, and saw a marked drop in sentiment around these kinds of posts.

As a business, these situations can be hard to manage when you don’t feel in control – so here are some quick tips your brand CAN do during these shifts.

💬 Be mindful of the language you’re using on social media. Avoid sayings like “spoil yourself” or “indulge yourselves”. Consumers (and businesses) will have tighter budgets which means they don’t have the extra cash to ‘indulge’ or ‘spoil’ themselves. Using language like this could impact how your brand is perceived and loved, which ties into tip 2...

🤗 Be empathetic! These are tough times, and everyone will be feeling an impact (some more than others). Do what you can to help others – kindness goes a long way.

📱 Don’t reduce your social media presence. Although purchasing behaviours have dropped, doesn’t mean your services/products won’t be purchased in the future. Keep your brand present and don’t let your social media strategy fall behind.

What are some challenges you’re facing around inflation and higher costs of living?