BiZ niche & ReflectionZ

We have now completed our 20-minute presentations on our respective topics, and mine was based on Facebook bid strategies. It was quite useful doing it as a presentation as it gave me the opportunity to do my own reading at my own pace, watch videos and do other research to help me better understand the topic. When you consider your budget, bid and bid strategy, it's important to align your strategy with your business goals as the long term success of your campaign relies on it's profitability. Some businesses do prioritize a predictable cost per action, while others prioritize getting the most from ad spend. Whatever your needs are, Facebook offers a number of bid strategies that are designed to maximize your cost strategy. Choosing the wrong bid strategy can have huge consequences on your campaign, impacting on your business as a whole, therefore, before starting an ad, it's advisable to understand the bidding strategies first and which one would match your business goals before committing to the campaign. The article below talks about some of the pros and cons of the different bidding strategy and when it is useful to use. In summary, what I understood about the concept of the facebook strategy is that, at any given moment, there's a set number of a spots available on Facebook and it's various properties ie Instagram to the audience network. When you have an ad campaign running, Facebook will automatically bid on your behalf to take up some of those spots, therefore using the correct bid strategies will help you as a business owner get the measurable business outcome you care about such as increasing total sales, getting more customers or just increasing brand reach.

This is another useful video that I found on facebook. I'll be using some of the information from this video when I start putting together my individual presentation.

Facebook Ads Bidding Strategies Facebook Ads Bidding Strategies allow you to control how much you're willing to pay for a specific action ad help your ads focus on the right returns. In thi...

My personal journey through this course: Week one:

I was interested in this paper as I am a business owner overseas based and do advertising on facebook, however, have paused all advertising for the last year as I was spending too much money on advertising and not getting the results I needed, hence the reason I enrolled in this course so I can learn the proper way to advertise successfully so I can grow my business. A little bit about my business. I own a party shop and also sell baking supplies and party hire equipment for all types of events in Fiji, so I already have a business page under the name of Parties n More Fiji. Creating another afacebook account for this course was a bit of a challenge as facebook wasn't allowing me to create multiple accounts under the same name. I had to use my maiden name to create the business page for this course. For someone like me, who isn't really tech-savvy, I must say, that it was a struggle for me in the beginning, but I'm slowly getting to understand the language associated with online advertising and technology. It's quite fast-paced, but we just need to keep up with everything otherwise we will lag behind. Unfortunately, I have not had a very good start with technology, but on the plus side, we are well supported around these things. You are never left on your own and I'm glad that my technological issues have been rectified and I'm all good to go. Our first task was to create 4 organic posts which we have completed successfully as a team. These organic posts will go towards our pre-campaign report. We are also expected to write our first reflective journal based on week 3 readings. These reflections will be next in line after my personal reflection around my learning experience and my experience with technology at the start of this semester. I'm looking forward to more learning and to develop my tech skills. I am hoping that this new page that has been created, will be approved by Dallas. Technology is definitely not my strong point! I enjoy challenges as it often helps me come up with innovative ideas for the business. We tend to become too complacent about things and stick to the same old ways of conducting business, however, when I'm challenged, my mind becomes quite creative about things and I tend to have great business ideas that I want to add to my business. In terms of my relfelctions on the weekly readings, I am trying to be back on track with it. Learning lots, especially the languages used in advertising. Lesson learnt so far, see yourself as the challenger in your industry. That's how you will grow your business.

466 words.

https://www.youtube.com/watch?v=4ti_uK60nLk

How to Create a Marketing Plan | Step-by-Step Guide If you're looking to ramp up your brand's marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made...

Useful video: How to create a facebook ad for beginners.

Facebook Ads Tutorial 2022 - How to Create Facebook Ads For Beginners (COMPLETE GUIDE) 🔵 Facebook Ads Tutorial 2022 - How to Create Facebook Ads For Beginners (COMPLETE GUIDE)*Todays Video is Sponsored by InVideo*InVideo's Online Video Editor ...