Byond.

Massive thanks to the team at Stuff for covering this!

Getting people to follow a used car yard on TikTok isn’t exactly an easy sell. But we love a challenge.

In just over two months, we've had one video reach over 1 million views and another just under 7 million - and 45k TikTok followers later, here we are.

We didn’t play it safe, leaned into 'out the box' thinking, and NZ Cheap Cars backed us.

Watch: Kiwi ad for cheap used cars racks up over 2m views When customers ask, “how low can you go?” The innovative advertising for cheap cars is winning fans on social media.

We've spent more time on this trend than we'd like to admit.