Identify

⏳ True story - I once worked with a company that spent EIGHT HOURS approving four social media posts. They wanted a justification and proof of why we were using every single hashtag. They didn’t like the images that they had supplied or the ones we made for them to brief. They revised the content FOURTEEN TIMES and then went with the original words
🤬 To say both sides were frustrated at the end of that process is an understatement (to put it in perspective, we used to measure average work at two-four posts per hour, written, approved and published, depending on complexity)
🤔 What they got stuck on was PERFECTION
I am a huge believer in PERFECTION for some parts of your business
👉 In making sure the things you sell are of a high standard.
👉 In making sure that the service you give is second to none
But in terms of social media, it’s CONSISTENCY that’s more important.
And it means that some posts aren’t going to be perfect
And that’s ok
Generally only about 10% of your followers see a post. (If your engagement is good, it’s higher. If it’s not, it’s less)
And even less of those people engage with it - most will see it scrolling past in their feed
It doesn’t need to be perfect
🏹 I say - aim for 80% perfection
🤗 It’s ok if there is a typo every now and again
🤗 Miss out the hashtags? That’s ok
🤗 Forget the subtitles? - it’s still getting the job done
🤗 Less than perfect hair? - YOU STILL SHOWED UP
Perfection in social media will make your feed look gorgeous but will either consume you, or lead to three posts a year - neither of which is great for business
Make 80% your benchmark
And know - to get there a few mistakes are going to pop through.

It’s the end of 2021, and 2022 is looming. I’ll tell you what I’d like for the New Year. It’s very simple. Some plans to stay put and work out To have limited change However the last two years have shown me that I hav...

Marketing in 2022 - What To Expect and Know For Digital Marketing - MAP IT Marketing - Omny.fm It’s the end of 2021, and 2022 is looming. I’ll tell you what I’d like for the New Year. It’s very simple. Some plans to stay put and work out To have limited change However the last two years have shown me that I have very little control over both of those things! And, if there’s anything...

It's easy to create content we love, but what about our audience? In my book, I highlight the importance of stepping outside our preferences.
🎯Explore various content formats, even those you're less comfortable with.
🎯Regularly survey your audience to understand their preferences.
🎯Analyze engagement data to see what resonates.
🎯Be open to experimenting with new content trends.

What steps do you take to ensure your content appeals to your audience's tastes?

Got a stupid question?
First - we won’t think you’re stupid no matter what you ask

And second….
We’ll make sure we use plain language and take our explaining at YOUR pace
Learning new skills as an adult can hurt our brains!

And often we have blocks around technology
We know it’s going to make our lives easier
But we always under-expect just how much learning and thinking we’ve got to do to get to that stage.

Across Identify - whether it’s in Rod’s work helping implement and train you in your ZOHO CRM or marketing automation, or with Rachel in marketing strategy and training - the goal is to help you become a confident user, understanding the why, the how and the when
Promise your business and your stupid questions are 100% in safe hands
If you’re looking for help from a company who’s going to make sure you understand at every step of the way, we’d like to see how we can help you.