Visma

Last week, our annual MD Summit brought together the leaders of Visma's companies for two days of knowledge sharing, collaboration, and strategy.

This is where we sharpen each other. Challenge each other. Go home better. 🚀

Startup mindset and corporate muscle. Global scale and local soul.

That's us.

True innovation requires unique minds – and complex problem-solving can't happen if people allocate cognitive energy toward hiding who they are. For us, psychological safety is simply the baseline for collaboration and driving real value.

As one of our core values, we treat inclusiveness as an operational strength:

🚀 To move fast and think big, an open mindset isn't optional. Local teams with global perspectives ensure our software works for everyone.

📚 As perpetual students always looking for better outcomes, breaking down biases is how we keep improving.

🌱 We scale, but never at the expense of doing things the right way. Sustained growth relies on an inclusive culture where every individual is supported.

Pride connects all of us. This month and every month, we stand behind the right to be exactly who you are. 🌈

🇧🇷 Expanding in Brazil

We are excited to welcome two leading Brazilian SaaS providers, Dootax and Pag Útil.

As Brazil enters a landmark tax reform period, this move reinforces our commitment to providing mission-critical software that simplifies complexity for SMBs. Following our acquisitions of Conta Azul and MaisMei, we are proud to offer a truly differentiated ecosystem in the Brazilian market.

A warm welcome to our new colleagues!
Together, we are shaping the future of digital business in Latin America.

💡 What happens when product teams stop solving the same problems alone?
Penneo went 10× faster from idea to prototype within three months of joining Visma. 500 practitioners upskilled in one quarter.

Amanda Lundius, Director of Product Discovery, explains how 👇

“Do you hear me? Can you see me?”

This simple question opened AO(Accounting Offices) Shapers, an internal Visma conference in Ghent last week, and ended up capturing one of the biggest shifts happening in the accounting industry.

Across three days, together with Visma companies like Silverfin, Nmbrs, e-conomic and Holded, one thing became clear:

👉 The challenge isn’t AI itself. It’s time, trust, and how well it fits into real workflows

The biggest risk isn’t sudden disruption, but gradually becoming less relevant, especially for smaller accounting offices, where AI must be built in and ready from day one.

The real question goes both ways: are we listening, and are we building accordingly?