Labelled by B

Denim is IN 💙💙💙

Undeniably contemporary yet strongly rooted in history—the latest campaign embodies the attitude of the collection.

Artistic Director of Couture and Womenswear: Kim Jones
Artistic Director of Accessories and Menswear: Silvia Venturini Fendi
Artistic Director of Jewelry: Delfina Delettrez Fendi

Creative Direction: Ronnie Cooke Newhouse, Karl Bolander

Photography: Craig McDean

Styling: Melanie Ward with Ellie Grace Cu***ng
Hair: Anthony Turner
Makeup: Peter Philips
Set: Andrea Cellerino
Casting: Shelley Durkan

Model: Bella Hadid