VR Owl

Burgers’ Zoo developed an augmented reality application for customers that would like to walk their favourite route in the park. The application helps customers save time or makes sure they’ve seen everything through predefined paths.

App users have the option of using the live view feature. This feature allows the user to follow virtual arrows which point the customer in the right direction. This means any path the user wants to take through selecting the animals they want to see. The live feature is powered by beacons placed in the zoo, updating information to the customers phone. The user also receives additional information on their favourite animals by tapping on their icons.

https://bit.ly/3CpgNTZ

Reese’s puffs released a new campaign using AR. Through the use of augmented reality technology, Reese’s is allowing customers to turn their cereal boxes into a groovebox or synth.

The cereal box works with software from PuffsFX that transforms the box into a music box using your phone’s camera. Puffs fans can utilize puffs’ box location and start to create beats using AR. Each box has a choice of five sound packs.

https://bit.ly/3nx2Y1i

Reebok has released Courting Greatness, an augmented reality tool that allows smartphone users to scan a surface and see a standard basketball court on their phone screens.

Using the smartphone camera, the program overlays court elements on fences, alleyways, and other surfaces. The consumers can mark with chalk or tape to establish the boundaries of a regular-sized court and start to score their first points. The augmented reality technology promotes basketball to people who don’t have access to courts.

https://bit.ly/3hvuoRv

Arby’s developed a web app that lets customers identify the type of fry by recording them. The company also offers discounts in-app after utilizing their AI fueled AR tool.

The brand introduced an AI powered web app that lets users identify, discover the quality and attributes of their snack by snapping a picture.The app has been developed to attract consumers to a new Arby’s product, the permanent addition of the crinkle type. The web app also detects the crinkle type or a traditional type of french fry and it identifies the type they’re eating.

https://bit.ly/3C84JGo

AT&T created StatsZone with help from Nexus Studios. StatsZone is an augmented reality experience that displays statistics in the Chicago Bulls app.

Fans can view statistics up to and including 5 years ago in the application. Users place a virtual basketball court on a flat surface, here they see graphs, statistics and animations that visualize the numbers behind the game.

https://bit.ly/3nxkWkw