Snono

We are excited to present our latest creation, the visual identity for "De Muzar" - a delightful coffee brand based in Amsterdam, merging the rich history of Yemen, the birthplace of coffee, with the irresistible allure of this beloved beverage. The name "De Muzar" pays homage to the revered fertility goddess, "Dhat Muzr," from ancient South Arabia (Marib/Yemen).

The logo was inspired by an ancient carved piece originally from Yemen and now displayed at the Walters Art Museum in the US. It beautifully portrays the goddess emerging gracefully from vine leaves and grapes, reflecting the artistic styles of ancient South Arabia during the 2nd and 3rd centuries CE.

In this logo, we honor the divine femininity of Dhat Muzr while capturing the essence of coffee culture. The intertwined vines symbolize the journey of the coffee beans, from lush plantations in the fertile lands of Yemen to the brand's customers around the globe

We are thrilled to share the branding project we designed for Tadhamon Microfinance, a bank specializing in supporting small and micro enterprises, was a remarkable endeavor. Established in 2006 as part of Tadhamon Bank, which originated in Yemen in 1996, the Microfinance bank aimed to create a new visual identity that encapsulated its core values.

Through extensive brainstorming sessions with the client, we collectively agreed on a shovel logo with a leaf incorporated into it as the symbol for the bank's new identity. This carefully crafted logo represents growth, building, and planting, while symbolizing the patient journey towards progress. It serves as a powerful visual reminder of the bank's unwavering commitment to empowering individuals and nurturing their entrepreneurial aspirations. The Arabic typeface, designed by the renowned typographer Sultan Almaktari, complements the logo, further enhancing its visual impact.

The combination of the shovel symbol with the leaf perfectly captures the essence of Tadhamon Microfinance, effectively conveying their dedication to fostering economic growth and empowerment within the community.

We were happy to work with Utrecht Municipality on Eerst een Thuis project.

We used our experience to create some social impact locally through design and photography. We were commissioned to capture some portraits to be used in the printed magazine and to design the project web page.

You can read more about the project here:
https://www.eersteenthuisutrecht.nl/