Atay Atelier

🌼 Moroccan French artist Sophia Kacimi .official makes people smile with her playful art installations. She doesn’t believe in art that is too serious and stiff. She works closely with art students and craftspeople in Fez to develop these installations.

New record for Moroccan art: Cherkaoui painting becomes the most Expensive Moroccan artwork ever sold

The painting sold far above expectations in at an auction house in Paris in collaboration with the . The oil on canvas painting had been estimated between €250,000 and €400,000, and sold for double: €868.265.

Setting a new record for Moroccan art, the painting has achieved the highest auction price ever for Cherkaoui and reportedly for any Moroccan painter.

The result places Cherkaoui firmly back at the center of the international market conversation. It also raises a bigger question: is Moroccan art entering a new phase of global recognition?

We are delighted to present our first show in London: Between Rooftops, featuring the work of FatimaZohra Serri and Ismail Zaidy : two Marrakech-based visual artists whose practices began on the rooftop.

As part of the collaboration between Broadwick Soho and El Fenn, bringing the spirit of Marrakech rooftops to the heart of Soho, we were invited to curate an exhibition in collaboration with Hassan Hajjaj. This art collaboration between London and Marrakech was initiated by cultural ambassador and founder of El Fenn, a long time supporter of Moroccan art. El Fenn is of the leading art hotels in Marrakech with a large art collection. During the exhibition there will be also a unique art work on view of Hassan Hajjaj and art works of Moroccan artist Ali Mamouni, who is part of the El Fenn collection.

The exhibition will be on view from 24 June until the end of August at Flute, Broadwick Soho’s rooftop bar in London. You are warmly welcome.

Curatorial Direction:
Curation & Production: Atay Atelier .atay
Artists: Ismail Zaidy FatimaZohra Serri
Partners: