OMA

As part of an ongoing collaboration with Louis Vuitton on the Maison's architectural identity, OMA designed a series of trunk towers for the atrium of the newly opened NYC store on 57th Street.

Shohei Shigematsu, Partner, OMA: “Our installation uses iconic Louis Vuitton trunks in a playful display that intuitively and instantly communicates the Maison’s heritage and spirit of innovation. Conceived to fit the central atrium of the temporary store, the four trunk towers are part structural and part sculptural, familiar in materiality yet foreign in shape, height, and slenderness created by their distinctly stacked forms. Together, they become a spatial amplifier that feels surreal yet rooted to Louis Vuitton’s origins."

https://www.oma.com/news/louis-vuitton-57th-street-nyc

From the archive: Kunsthal opened on 1 November 1992.

From the archive, OMA’s entry for the city of Lille’s Ville Nouvelle Melun Senart competition in 1987.

At a moment when the complexity of each three-dimensional undertaking is infernal, the preservation of the void is comparatively easy. In a deliberate surrender – a tactical maneuver to reverse a defensive position – the project proposes to extend this political shift to the domain of urbanism: to take urbanism’s position of weakness as its premise.